1941 Victory Crimson – Besame Cosmetics

Behind the Colour: Bésame Cosmetics 1941 Victory Crimson


It’s 6 am and your alarm clock is singing louder than the birds. You slowly open your eyes, groggily getting accustomed to your brightly lit room. You continue to have not fairly gotten use to waking up at this hour. Gone are the glamorous events and dancing the evening away to Moonlight Serenade by the ever common Glenn Miller. Now you’re a lady of the workforce, considered one of many who’ve grown accustom to rigorous labor.  You are taking satisfaction in your new profession, fortunately doing all of your half for the continued battle.  You stroll to your closet and select your outfit for the day— an olive inexperienced Marine Corps Uniform. With confidence you set in your uniform, fastidiously adjusting the jacket so it lays easily. You pull your hair again and tuck your curls up away out of your shoulders earlier than putting your cap upon your head.  Subsequent, a easy swipe of pale powder on the face, a delicate pink rouge for the cheeks, thick brows, and lengthy luscious lashes. Lastly, your army issued lipstick – a vibrant, vibrant pink that completely matches your uniform’s trim. It’s your favourite shade, excellent for the assured, patriotic lady of the Nineteen Forties. 



The Nineteen Forties was an period brimming with patriotism, optimism, and daring pink lips. America had simply entered the second World Warfare and ladies’s roles within the office started to be redefined.  The Nineteen Thirties noticed ladies as nurses, college academics, and homemakers. Nevertheless, with males off at battle, the Nineteen Forties lady might now work in factories, on meeting strains, and even be part of the army. On the urging of Eleanor Roosevelt (the primary woman on the time), and Normal George Marshall, the primary ladies’s department of service was established in 1941— the Girls’s Auxiliary Military Corps (later to be often called Girls’s Military Corps).

With ladies changing into increasingly more concerned within the battle effort, one would suppose make-up was a misplaced precedence. Nevertheless, through the decade “magnificence was your obligation” and thought of an act of patriotism. Crimson lips symbolized victory, optimism, and impacted morale. Crimson lipstick was seen an appropriate shade for any event: at dwelling, within the office, and even energetic obligation. 

Within the early Nineteen Forties, well-known make-up artist, and ladies’s activist, Elizabeth Arden was approached to create a lipstick particularly designed for girls in service. In 1941 “Montezuma Crimson” was created. It was a vibrant, vibrant pink, and completely matched to the pink piping and chevrons on ladies’s army uniforms. Montezuma Crimson was issued to army ladies in an official package which included the gorgeous pink lipstick, an identical cream rouge, and nail polish. 

As the recognition of Montezuma Crimson blossomed, the general public demanded a shade of their very own. Elizabeth Arden created “Victory Crimson”, amongst different reds, so any lady might proudly honor her nation. 

Impressed by the energy, and optimism of the Nineteen Forties lady, Bésame’s very personal “1941 Victory Crimson” is a trustworthy copy of the pink lipstick as soon as issued to army ladies. Whereas magnificence might not be thought-about a “obligation” for in the present day’s way of life, this shade will perpetually be linked to the assured and galvanizing ladies of the Nineteen Forties. 

picture courtesy of @MissVintageLady

picture courtesy of @missgolden_lady

picture courtesy of @mikalakitty


Hernandez, Gabriela. Basic Magnificence: the Historical past of Make-up. Schiffer Publishing Ltd, 2017.
Historical past.com Employees. “American Girls in World Warfare II.” Historical past.com, A&E Tv Networks, 2010, www.historical past.com/matters/world-war-ii/american-women-in-world-war-ii.

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