Axiology goes plastic-free, expands in Ulta


CosmeticsDesign spoke with model founder Ericka Rodriguez about making the transition and the following steps for the model.

To start out out, inform me just a little bit about your model.

We’re a vegan, cruelty-free and clear make-up model. All of our merchandise include 10 substances or much less and we just lately transitioned to changing into a 100% plastic-free magnificence model. We’re most well-known for our zero waste balmies. 

We’re additionally palm oil-free, which isn’t simple to do, and other people can perceive what most of our substances are. They’re widespread substances like avocado oil, coconut oil and castor oil.

Inform me just a little bit in regards to the determination to reduce your SCUs.

Picture courtesy of Axiology

I began this model as a result of I am a lifetime animal welfare advocate. I ended consuming meat after I was 11 years outdated and I’ve actually targeted on animals my entire life. I used to be in my early 20s after I found that animal testing was nonetheless a factor in cosmetics and that horrified me. I assumed that that was a factor of the previous. 

My model began as a vegan model. Because the model has slowly grown, I’ve maintained an curiosity in environmentalism. Just lately, I heard that the wonder trade is answerable for 120 billion items of packaging waste each single 12 months. 

That actually triggered me, particularly after I was already feeling icky about the entire waste. We inevitably have to provide waste as a model. That simply type of sealed the deal for me, I actually do not need to be a part of that anymore. 

I nonetheless wished to maintain Axiology alive, I nonetheless wished to supply a greater, safer various to plastic. So we determined simply to ditch plastic and grow to be plastic-free.

Are you able to inform me just a little bit extra about what the ‘rose and thorn’ of creating that transition was?

The exhausting half is discovering producers to assist us. That is truly how we ended up creating our balmies as a result of we had been on the lookout for producers who may make a 100% recycled lipstick a couple of years in the past. We could not discover any producers to try this. 

We will be happy to hear your thoughts

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