Beautycounter to enhance packaging circularity



CosmeticsDesign spoke with Beautycounter Vice President of Security and Sustainability Colin Worth concerning the new partnership and what it means within the context of magnificence sustainability.

This interview was performed through e-mail.

To begin out, inform me a bit concerning the takeback program.

We’re thrilled to companion with Pact Collective. This partnership will assist us tackle a near-term hole within the circularity of a few of our packaging. We acknowledge that a few of our legacy packaging isn’t presently curbside recyclable in apply, which suggests it might find yourself in a landfill or someplace it doesn’t belong. We need to present our prospects with an possibility for extra accountable stewardship of these supplies till we’ve transitioned these packaging techniques out of our portfolio.

Customers can mail again empty Beautycounter packaging (and packaging from different manufacturers) which can be onerous to recycle by curbside packages, reminiscent of lipstick containers, compacts, and tubes. Those that are near certainly one of our retail areas in Los Angeles, Denver, New York and Nantucket can drop off eligible packaging in-store. 

Higher design selections and smarter supplies choice knowledgeable by lifecycle evaluation are key parts of enabling the transition to extra round packaging. 

How does this program match into Beautycounter’s broader sustainability plans?

Beautycounter was based to get safer merchandise into the fingers of everybody. We work tirelessly to develop high-performing merchandise which can be safer for individuals and the planet.

Whereas unparalleled security is a foundational ingredient of our clear magnificence promise, our definition of unpolluted doesn’t cease there. Beautycounter believes that clear means committing to addressing all of the supplies points that contact our enterprise, our stakeholders and the communities the place we function.

We will be happy to hear your thoughts

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