Cosmetics tipped as “necessities for every day life”, European examine reveals

The Private Care Affiliation, Cosmetics Europe, has launched the outcomes of its European Shopper Notion examine, highlighting the influence of cosmetics on customers’ lives in 2022.

Over 6,000 customers throughout 10 European international locations took half within the analysis which was carried out in March 2022 on behalf of Cosmetics Europe by market analysis group Ifop.

The examine confirmed that 72% of European customers see cosmetics and private care merchandise as necessary or crucial of their every day lives. The determine rose to 74% amongst 25-54 year-olds and reached 80% for girls. Males’s notion of the significance of varied sectors in cosmetics – ​together with skincare, solar care, physique care, fragrance and make-up – ​grew in 2022 by a median of 5.5% factors since 2017. 

4-fifths of European customers classify skincare, hair care and physique care as cosmetics and private care merchandise, the analysis discovered. The contributors considered particular sectors’ merchandise as significantly prevalent of their day-to-day lives, with 80-90% of customers hailing oral care, physique care, skincare and hair care as necessary or crucial.

Why do customers use cosmetics?

Three core causes stood out to researchers when exploring why customers use cosmetics. Hygiene was decided as a key driver with 88% of European customers stating they belief the effectiveness of the cosmetics they use in assembly their private hygiene wants.

“Hygiene is necessary, however we additionally use cosmetics to be ok with ourselves,”​ stated John Chave, Director Normal of Cosmetics Europe, at this 12 months’s Cosmetics Europe Annual Convention (CEAC) 2022, which happened June 15-16.

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