Emma Watson’s Brief Hair Takes Middle Stage in New Prada Marketing campaign

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It’s official: we are able to add Emma Watson to the brief listing of people that look good with child bangs. The actor and activist is the face of Prada’s new Paradoxe perfume and he or she’s trying unimaginable in a brief pixie. We are able to’t bear in mind a time when Watson’s hair was this brief, although we’ve seen her chop off her locks since her Harry Potter days. The beautiful marketing campaign was shot by photographer Harley Weir.

After all, being Emma Watson, she didn’t simply mannequin for the model. She collaborated with Prada by directing the perfume’s movie brief. “Prada has all the time gone past conventional fashions and archetypes of conceived magnificence and is legendary for a femininity that challenges conventions,” Watson mentioned in an announcement. “It’s a pleasure to create a marketing campaign and characterize a perfume with such a profound philosophical idea and sustainability initiatives in a method that feels genuinely actual and related.”


Not solely is Watson rocking a cool-girl pixie, however her make-up can also be beautiful. The siren eyes, the blush and freckles — it’s all perfection. She’s an excellent alternative for the model’s highly effective new perfume.

“Emma Watson possesses an empowered magnificence and a conscious, engaged spirit, decided for constructive evolution – the right embodiment of Prada’s new female perfume,” mentioned Yann Andrea, Prada Magnificence Worldwide Common Supervisor, in an announcement. “Her sprawling physique of labor, from appearing to activism, is past inspirational, every a signifier of her authenticity and talent to encourage emotion and converse to a younger, engaged technology who demand authenticity.”

Talking of perfume, it’s out at the moment.

 Emma Watson Just Debuted Her Shortest Hair Ever As the New Face of Prada


Paradoxe is described as a “floral ambery perfume” with prime notes of Calabrian bergamot coronary heart, tangerine essence and pear accord, coronary heart notes of neroli essence and neroli bud essence, Tunisian orange flower coronary heart, absolute blossom and jasmine sambac absolute, and base notes of amber accord, Laos benzoin resinoid, Madagascar premium bourbon vanilla infusion and white musk accord.

It sounds prefer it’s your new fall scent.

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