L’Oréal patents make-up artist digital make-up app for Augmented Actuality pictures and video streaming

Writing in its first worldwide patent ​[I​], L’Oréal stated the digital make-up artist app supplied shoppers magnificence routine info; widespread make-up seems to be to select from; beauty product suggestions based mostly on pores and skin kind and ethnicity; and the power for customers to retailer look preferences. Customers interacted with the platform by way of picture seize and a dialogue field, with machine-learning used to analyse particular person faces.

The outcome? A digital beauty ‘look’ that might be saved and used as an internet profile image throughout a spread of social media platforms, together with Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to dwell video streaming on the likes of Microsoft Groups, FaceTime or Google Hangouts.

The digital make-up artist

A big a part of the app, L’Oréal stated, was a digital make-up artist – both offered within the type of an avatar or picture of an actual particular person.

“There’s a want to offer a customized try-on expertise for a specific consumer that enables interplay in a fashion that’s similar to the expertise that the consumer could have with a private make-up artist,” ​L’Oréal wrote in its patent submitting.

“There’s a want for a make-up expertise by which the private make-up artist teaches a consumer the steps to get a desired look on their very own face,” ​it stated.

While many social media apps had been developed enabling shoppers to create cartoon avatars with customised hairstyles, hair colors and make-up, L’Oréal stated many customers would possible desire posting a made-up picture of their very own face – a need this app aimed to plug.

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