MANA launches partnership with make-up artists to fill coloration beauty gaps

The interview for this text was carried out through e mail.

Inform me a bit about this program and the place the idea got here from.

The Artists At The Bench program was impressed by MANA’s many partnerships with make-up artist manufacturers and our in depth expertise with the distinctive merchandise that they conceive, create and ship to the sweetness trade. 

We all know that the extra intently we interact with these practitioners of all issues stunning, bringing their views into dialog with our superior manufacturing capabilities, the higher MANA can develop and ship modern, commercially viable merchandise to the trade at giant.

By partnering with these three grasp make-up artists, MANA was in a position to mix our in-house experience with product texture, components, and ingredient applied sciences with the artists’ visions to create a brand new technology of make-up. 

What’s the worth of bringing make-up artists into the R&D strategy of coloration cosmetics?

Marco Castro, Rudy Miles and Meredith Baraf from MANA’s Artists At The Bench program. Picture from MANA

We have been very selective about which artists we introduced into the labs. We have been searching for artists with totally different views, wants and approaches to magnificence. Every of the taking part artists additionally introduced their distinctive methods to the bench, serving to us to co-create really modern merchandise that we will now make accessible to our prospects and their prospects.

By having them with us on the bench, the artists have been in a position to work instantly with the formulators, demonstrating and testing product utility, utilization and put on, and refining product textures and consistencies till they met their very excessive requirements. It was a mutually helpful expertise for each the artists and the formulators to collaborate on these merchandise and to achieve a deeper understanding of what goes into creating a very modern magnificence product.

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