Prime 50 manufacturers 2022 Kantar Worldpanel Model Footprint spotlights Colgate, Lifebuoy, Dove and Sunsilk



This yr’s report – a particular version to mark ten years of Model Footprint – additionally named Colgate, Dove, Sunsilk and Nivea as ‘Manufacturers of the Decade’ because of their robust development over the previous ten years.

Prime 50 FMCG model rankings on the earth

Every year, worldwide client information specialist Kantar releases its Model Footprint report below its Worldpanel division, rating the highest 50 most chosen fast-moving-consumer-goods (FMCG) manufacturers on the earth, with class and regional breakdowns.

On this yr’s 2022 report*​, the image was one among resilience and rebound for the wonder sector, now firmly on the street to post-COVID restoration, whereas hygiene-focused private care manufacturers skilled a slowdown. Each magnificence and private care manufacturers featured strongly within the high 50 listing, with 4 securing a spot within the high ten most chosen manufacturers globally: Colgate (no.2); Lifebuoy (no.4); Dove (no.9); and Sunsilk (no.10).

Inside magnificence and private care, Colgate maintained its high spot for one more yr as essentially the most chosen model on the earth – it’s bought by extra customers than every other FMCG model and is the one model with world penetration of over 50%. The subsequent 9 most-chosen magnificence and private care manufacturers globally have been: Lifebuoy, Dove, Sunsilk, Lux, Head & Shoulders, Pepsodent, Shut-Up, Nivea and Palmolive.

With on-line now accounting for over 7% of FMCG purchases in worth phrases and much more within the magnificence sector, protection of brand name efficiency by way of this channel offered some fascinating insights. Colgate was the most-chosen magnificence and private care model on-line (no.5 in your entire FMCG listing), with L’Oréal Paris (no.6) and Dove (no.9) additionally making it into the highest 10. L’Oréal was singled out for main the way in which in rising its on-line CRPs (client attain factors) threefold since 2015 to 21 million in 2021. An enormous contributor was L’Oréal’s efficiency in China, the place it has loved success with digital try-ons, mentioned the report.

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