Pure and natural beauty certifications and requirements for EU magnificence business

There was an elevated curiosity in pure and natural cosmetics over the previous few years. Shoppers have gotten extra aware in regards to the cosmetics they’re utilizing every single day and need to be sure they’re utilizing the most effective merchandise for his or her pores and skin and the setting. For some, meaning avoiding sure substances or in search of natural and pure cosmetics.

Cosmetics manufacturers are effectively conscious of the buyer curiosity in ‘inexperienced’ cosmetics, and the plethora of beauty merchandise available on the market clearly present that. However with little regulation across the phrases ‘natural’ and ‘pure’, it may be troublesome for customers to know whether or not these merchandise are certainly natural or pure or if all the things is only a advertising and marketing transfer.

Right here is the place the certification and requirements come into play, as they supply an necessary position in offering a assure to customers, who can make sure that the merchandise meet sure standards for pure/natural and environment-friendly merchandise. Certificates, in addition to shopper consciousness about this matter, helps them to recognise unsubstantiated claims which convey a misunderstanding or present deceptive details about a product’s origin – so-called ‘greenwashing’.

On this article, we have a look at the main natural and pure certifications in cosmetics, which is able to hopefully present some readability for beauty manufacturers and customers who’re solely starting to study this matter.


The NATRUE label​ was created in 2008, and it permits solely the very best stage of pure and natural substances to be NATRUE licensed.

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