WGSN 2024 massive concepts set to form magnificence with self-care, inclusivity and phygital key tendencies


The COVID-19 pandemic had definitely morphed and accelerated magnificence and private care tendencies​ over the previous two years. And because the world now edged deeper out of the pandemic and right into a future formed by an ongoing local weather emergency, Ukraine-Russia battle and monetary disaster, it was now important the wonder business understood wider concepts set to form future shopper sentiment.

At WGSN’s on-line Magnificence Reside occasion immediately, Clare Varga, director of magnificence at WGSN, outlined six concepts set that might outline business over the following two years: care-taking; fluid states; scary protopias; people-power shifts; democra-sized; and code-breaking.

“Large concepts, for me, is the bridge between future shopper drivers and product creation. It actually brings the whole lot to life and helps individuals begin to curate what merchandise must seem like,”​ Varga instructed attendees of the net occasion.

Importantly, she mentioned all six concepts have been underpinned by a heightened sense of interdependence, a deeper craving for neighborhood and a mainstream rejection of ‘regular’.

1. Care-taking – higher care of me and others

Large Concept One – Care-Taking [Getty Images]

The primary massive concept set to form magnificence over the following two years, she mentioned, was a sharper deal with care as customers prioritised wellbeing over work. “An elevated consciousness of our interdependence will trigger a stronger tradition of care to emerge in 2024. Folks will search merchandise, companies and environments that assist take higher care of themselves and others.”

For business, this meant alternatives within the creation of extra transportable merchandise that might be built-in into balanced day by day routines oriented in the direction of relaxation and wellness – two “prime buy drivers” ​in magnificence immediately,​ she mentioned.

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